Calgary marketing and PR agency
Make some noise.
Gold Circle PR helps consumer and business brands get talked about, and then get paid for it. We plan the pop-up people line up for, the stunt that makes the news and the campaign that fills your sales calendar. Based in Calgary, working across North America.
Campaigns launched
The year Gold Circle PR was founded
Services under one roof, from publicity stunts to fractional CMO work
What we do
Five ways we get your brand talked about.
Brand activations
Pop-ups, sampling tours and live events that put people face to face with your brand. They leave with a story to tell, and you leave with a list of who showed up.
Explore brand activations
Product activations
Launches, demos, sampling and creator seeding that get a new product into people's hands fast. The first users become the ones who recommend it.
Explore product activations
PR and publicity stunts
Media relations, stunts and founder profiles that earn coverage you can't buy. Buyers trust you before the first sales call.
Explore PR and stunts
Digital and growth marketing
Paid social, search, email and content, tested every week. We keep what grows revenue and cut what doesn't.
Explore digital and growth marketing
Consulting
Senior marketing leadership without a full-time salary. Fractional CMO support for strategy, positioning, team setup and AI workflows.
Explore consulting
Most marketing gets seen. Ours gets repeated. We take good brands and make them the one people bring up at dinner, because your best customers make better salespeople than any ad.
Consumer and B2B marketing, one senior team.
Selling to shoppers and selling to buyers take different instincts. Our consumer team builds for crowds and buzz. Our B2B team builds for pipeline and trust. Both report to the same senior people, so nothing gets lost between them.
For consumer brands
Fans who bring their friends
- Launches and pop-ups with a line around the block
- Stunts that land on the evening news
- Customers who turn into vocal advocates
For B2B brands
Meetings worth taking
- Trade show moments and demos buyers remember
- Founder PR and thought leadership that builds trust
- Demand generation that hands sales warm, qualified leads
Working with us is simple.
Start with a free 30-minute strategy call. You'll get a written scope and a quote you can read line by line, with no surprises later. Most clients start with one project, so you see the work before you commit to more.
About Gold Circle PR
Built by someone who has signed the cheques.
Gold Circle PR is a Calgary marketing and PR agency founded by Olivia Grace Jacobs. Olivia has spent more than 25 years building and marketing businesses in B2B tech, small business and startups.
In 2007 she started TAGR Communications and grew it into a seven-figure IT services company. She has sat on the client side of the table, approved the budgets and waited on the results. So every brief here gets the same test: will this get noticed, and will it pay for itself?
We use AI the way a good researcher uses a library. It speeds up audience research, competitor reviews and reporting. The ideas, the writing and your relationship with us stay in human hands.
How we work
Research, idea, proof.
AI finds the pattern. People find the idea. Then we show you it worked.
Research the market
We use AI-assisted research to learn your audience, size up competitors and spot what is already working in your category. Days of digging take hours.
Build the idea
Our team turns those findings into a campaign, an activation or a story a journalist wants to run.
Prove it
We launch, measure and send you a plain-language report on what moved. Then we put more behind what worked.
Our standards
Six promises, in writing.
Agencies love to overpromise. We would rather put our standards in your contract before you sign it.
Real numbers or none
If we can't prove a result, we won't claim it. Not in a pitch, not in a report.
A named human on your account
One person owns your work, takes your calls and signs off every word that goes out.
Quotes you can read
Media, venues and production costs sit on separate lines from our fee and strategy time. You see exactly where the money goes.
A reply within one working day
Email us on a Tuesday and a real person answers by Wednesday.
Reports in plain English
What we did, what it moved and what we'd change next. No jargon, no 40-slide decks.
Consumer flair, B2B discipline
You get both without paying two agencies to talk to each other.
Notes from the field.
Practical guides on activations, PR and growth marketing, drawn from 25 years in the field. Read them, share them, quote them.
- October 20, 2026Brand activation vs. product activation: what's the difference?6 min read
- October 14, 2026How to get press coverage without a press release5 min read
- October 8, 2026How we use AI in marketing (and where we never do)4 min read
- October 2, 2026B2B event ideas buyers actually remember5 min read
Questions we hear first.
Straight answers. Feel free to quote or link to them.
What does Gold Circle PR do?
Gold Circle PR is a Calgary-based marketing and PR agency. We plan brand activations, product launches, publicity stunts, media relations, digital and growth marketing, and fractional CMO consulting for consumer and B2B brands.
Who do you work with?
Consumer and B2B brands across Canada and the United States. Most are growing companies getting ready for a big launch, or established brands that want people talking about them again.
What makes Gold Circle PR different from other PR agencies?
We run PR, live activations and performance marketing as one program, for both consumer and B2B clients. You get the press coverage and the pipeline from one senior team, with every cost shown on its own line.
Where is Gold Circle PR based?
Gold Circle PR is based in Calgary, Alberta. We work with clients across North America and travel for activations, events and launches.
How does Gold Circle PR use AI?
AI speeds up research, audience analysis, creative testing and reporting. People come up with the ideas, approve every word that goes out and manage every client and media relationship.
How much does it cost to work with Gold Circle PR?
Gold Circle PR prices by the type of work: monthly retainers, project fees for activations and stunts, campaign budgets and consulting engagements. Every quote lists media and production costs, our fee and strategy time on separate lines, so you know what you are paying for.
How do we get started?
Book a free 30-minute strategy call or request a quote. We follow up with a written scope and price. Work begins once you sign off.
Ready to go from great to awesome?
Tell us what you're launching, or what you want people talking about. In 30 minutes we'll tell you how we'd approach it, free and with no obligation. A real person replies within one working day.
